We study how your business actually works, then build the CRM, automation and AI around it, so nothing gets lost, less gets done by hand, and it keeps improving after we hand it over.
Based in Cairo · we usually reply within the hour
These are the situations owners describe to us, in the trades we work in most. Not customer quotes. This is the shape of the problem, so you can find yours.
Most messages land after the clinic shuts. In the morning the receptionist reads them back, copies names into a paper diary, and phones people who have already booked somewhere else.
The clinic answers and holds the slot at 11pm. Confirmations and reminders go out on their own, and anyone who misses an appointment is asked to rebook without a person chasing them.
The calendar fills while the clinic is shut.
Everything happens in Instagram DMs: price, size, is it in stock, do you deliver to Alexandria. The same four answers, forty times a day, and half the senders are just an account number nobody recognises.
The four repeat questions answer themselves in seconds. Every sender resolves to a real name and handle, and a cart that goes quiet gets followed up once, politely.
Four answers, typed once.
Reservations arrive by phone, delivery orders by WhatsApp, and large bookings through Instagram. Three people hold three parts of tonight in their heads.
All three land on one screen with the table, the time and the order attached. Confirmations go out before service, so fewer tables sit empty on a booked night.
One screen holds the whole service.
Ads bring in enquiries that land on whichever agent is nearest the phone. Nobody can say who called back, who did not, or which listing is actually generating anything.
Every enquiry is logged against a listing and an agent, follow-ups are scheduled rather than remembered, and the owner can see which ad is worth its budget.
You find out which ad actually works.
Memberships lapse quietly. Class bookings are a WhatsApp group, and the only person who knows who stopped coming is the coach who noticed.
Renewals are flagged before they expire, classes are booked and confirmed automatically, and members who go quiet get a message while they are still winnable.
You hear about a lapse before it becomes a loss.
Situations, not testimonials. We do not publish a client's words or name without their say-so.
Pick your line of work. These are the jobs we take off owners first.
Most enquiries land after closing, and the ones that do get answered are re-typed into a diary by hand.
Take what you need. Most owners start with one and grow into the rest.
Calls, WhatsApp, Instagram, walk-ins and forms all land on one screen your team actually checks. You can see who asked, who replied, and which deals are about to go cold.
We are not selling you software to learn. We spend the first session understanding how your business actually runs, find the parts a person does by hand that a machine can do instead, and build exactly those. What you get back is hours and payroll, not another app.
We sit with you and map a normal day, step by step, in your trade and in your words. A clinic and a clothing brand lose time in completely different places, so the plan starts there.
We take the repetitive steps off your team one at a time: the retyping, the chasing, the copying between apps. Each one is a separate piece of work with a number attached to it.
The system keeps learning from your real work, so month three runs noticeably better than month one, and the hours it hands back stay handed back.
Understand the business first, automate second. Nobody should pay for software that does not fit how they already work.
Every business running on a system built around it, not the other way round.
One of these is our own. We would rather show you a system we operate every day than borrow a logo.
Enquiries reached us on Instagram, WhatsApp and the website, and none of them met each other. Instagram DMs arrived as raw account numbers, so we could not even tell who was asking.
Most messages arrive once the clinic has shut, and whatever gets answered in the morning is copied into a paper diary.
An illustrative scenario, not a customer result.
Price, stock and delivery questions land on four channels at once, and the answer is the same every time.
An illustrative scenario, not a customer result.
Straight answers, before you spend a minute on a call.
Send one message about where things get lost. We will tell you what we would automate first. Free, and without a pitch deck.
Cairo · we usually reply within the hour · @mnkylabs
